For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation.
Ans is the data processor of the personal information we hold about you.
What is personal information?
Personal information, or personal data, refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where any personal identifiers have been removed.
What information do we collect?
When you shop with us at we ask for, and collect, personal information such as your name, billing and delivery address, telephone number, email address, items ordered and payment details. Your email address is requested when you sign up to receive our email newsletter.
How do we use your personal information?
We use this information to make your shopping experience as easy and enjoyable as possible.
To process your order including delivery, payment and returns.
Online account holders require an email address and password to access their account.
To send you special offers and promotions that may be of interest if you have consented for us to do so or we believe may be of interest to you. You may opt-out of receiving these messages at any time.
Any information we collect about customers’ browsing and buying habits is used for statistical analysis and to continuously improve the Ans website and the products and services offered to our customers.
To assist in the detection and prevention of fraud.
Why do we contact you?
We contact you to update you about exciting new product launches, sales and offers which are exclusive to our Contact List. You can opt out of marketing emails at any time – see below for more details.
We will contact you by email to notify you of updates to your order.
If successful when entering any of our competitions or prize draws we will contact you by email to notify you.
We may also contact you by telephone if there is a problem with your order or if we need to get in touch regarding a refund.
What are your rights?
Right of access – You have the right to obtain confirmation that your data is being processed and request access to your personal data. You can make a request by email to firstname.lastname@example.org.
In the first instance we will provide a copy of the information free of charge. However, we may charge a reasonable administration fee when a request is manifestly unfounded or excessive or to comply with requests for further copies of the same information. This does not mean that we will charge for all subsequent access requests.
We will without delay and within 1 month of your request (subject to extensions in some cases):
confirm what personal data we hold about you;
provide a copy of the data in commonly used electronic format if the request is made electronically.
provide any supporting explanatory materials.
We can extend the time to respond by a further two months where requests are complex or numerous. If this is the case, we will inform you of this within one month of the receipt of the request and explain why the extension is necessary.
Data portability – in addition to your access right you can require us to provide a copy of your information that we hold in a commonly used machine-readable format.
Rights of Rectification and Erasure (the right to be forgotten) You may ask us to correct or remove information you think is inaccurate or no longer necessary.
You can sign up to receive marketing communications through our online sign up form, when you create an account or during the checkout process. Simply tick the opt-in box at any of these stages.
Marketing communications will be sent either electronically via email.
How to unsubscribe from marketing communications?
All Ans customers have the choice to refine or opt out of receiving marketing communications from us.
If you do not wish to continue to receive marketing from us, click on the ‘Unsubscribe’ link in any email communications or log into your account to change your preferences.
The bit we cannot control
Third party sites: Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
What information do we collect, store and use?
Information you give us
When you shop with us at we ask for, and collect, personal information such as your name, billing and delivery address, telephone number, email address, items ordered and payment details. We also store passwords for any accounts that are created. Your email address is requested when you sign up to receive our email newsletter.
Information we collect about you or receive from other sources
We may also collect, and third-party providers of advertisements may also collect, information regarding your visit to This may include where you are geographically, how you were referred to us (e.g. search engines, social media or email marketing), your browser and device type, the pages you viewed, and duration of your visit and any search terms used.
This information may be collected even if you do not register an account with us.
When you contact Ans by email we will store your emails and our replies to you.
How long will we keep your information?
We will retain your personal information no longer than is necessary for the purpose we obtained it for. This reduced the risk that it will become inaccurate, out of date or irrelevant. Information that is no longer needed will be securely deleted. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 6 years.
What are the consequences of failing to provide personal information or withdrawing consent?
If you fail to provide certain information when requested:
We may not be able to fulfil your orders or perform other aspects of any contract we have entered into with you
We may be prevented from complying with our legal obligations
You may not be able to participate in the interactive aspects of our site.
When you contact Ans by email we store your emails and our replies from the last correspondence thread for 2 years. If they relate to a financial transaction such as an online order, they will be held for 6 years.